Nicole C. McLeod

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OBJECTIVE This research explored whether implicit or explicit believability of exercise advertising predicted attitudes and intentions. It was hypothesized that implicit believability would be a stronger predictor of attitudes than explicit believability and that implicit believability would predict intentions. METHOD Undergraduate student participants (N(More)
OBJECTIVES To examine whether participants who watched an exercise-related segment of The Biggest Loser television program would have different explicit and implicit affective exercise-related attitudes than those of control participants. METHODS University students (N=138) watched a clip of The Biggest Loser or American Idol, then completed a Go/No-go(More)
BACKGROUND A physically active lifestyle plays a preventative role in the development of various chronic diseases and mental health conditions. Unfortunately, few adults achieve the minimum amount of physical activity and spend excessive time sitting. Developing targeted interventions to increase active living among adults is an important endeavour for(More)
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