Neil A. Morgan

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a r t i c l e i n f o Profit growth is one of the primary drivers of a firm's stock price and therefore is a clear priority for managers. Yet little is known about how a firm's marketing capabilities may be linked with its profit growth. In this study, we use data from a cross-industry sample of 114 firms to investigate how market sensing, brand management,(More)
Knowledge-based view (KBV) theory posits that the acquisition and use of relevant knowledge is key to understanding organizational performance. However, there is relatively little empirical evidence to support or refute several important propositions underlying KBV theory explanations of organizational performance. In particular, the extant literature has(More)
BACKGROUND AND METHODS Although their clinical efficacy is unclear and they may cause serious adverse effects, systemic glucocorticoids are a standard treatment for patients hospitalized with exacerbations of chronic obstructive pulmonary disease (COPD). We conducted a double-blind, randomized trial of systemic glucocorticoids (given for two or eight weeks)(More)
OBJECTIVE To determine whether implantable insulin pump (IIP) therapy and multiple daily insulin (MDI) injections could equally attain improved blood glucose control, and to compare the 2 treatments with respect to reducing daily blood glucose fluctuations, reducing serious hypoglycemic insulin reactions, and improving patients' quality of life. DESIGN(More)
Molecular dynamics (MD) simulation provides a unique window into the microscopic processes controlling the properties of amorphous silicates of geochemical importance. Of special interest are changes in structure and dynamics around the glass transition temperature. Seventeen simulations for composition CaAl2Si2O8 in a microcanonical ensemble of 1300(More)
Molecular dynamics (MD) simulation provides a unique window into the dynamics of amorphous silicates of geochemical importance. Of special interest are theories of the glass transition and viscosity when an equilibrium liquid passes through the metastable supercooled liquid state to become a nonequilibrium glass. Viscosity increases enormously in a small(More)
Common prescriptions for improving the performance of supermarket retailers center on using key suppliers as ‘‘category captains’’ and leveraging their resources and capabilities to implement effective category management that will both reduce retailer costs and provide a basis for differentiation. However, despite these widespread prescriptions, the(More)
OBJECTIVE To determine whether implantable insulin pump (IIP) and multiple-dose insulin (MDI) therapy have different effects on cardiovascular risk factors in insulin-requiring patients with type 2 diabetes. RESEARCH DESIGN AND METHODS A randomized clinical trial was conducted at seven Veterans Affairs medical centers in 121 male patients with type 2(More)
Most large firms operating in consumer markets own and market more than one brand (i.e., they have a brand portfolio). Although firms make corporate-level strategic decisions regarding their brand portfolio, little is known about whether and how a firm’s brand portfolio strategy is linked to its business performance. Using data from the American Customer(More)
BACKGROUND As death approaches, patients are at their most frail, but an increasing symptom burden often necessitates an increase in medications, putting them at higher risk for drug-drug interactions. OBJECTIVES To assess the potential for drug-drug interactions in routine prescribing at the end of life. METHODS An Australian retrospective multicentre(More)