Nattawat Suwan

Learn More
This study extends our current knowledge in the area of online consumer behavior by examining how a business's sales channel strategy could influence consumer's sales channel preferences. It makes a new argument that business strategies could play an important role in consumer sales channel preference development. When a business offers multiple sales(More)
This study extends our current knowledge in the area of online consumer behaviors by examining how business models could influence consumer's sales channel preferences. It argues that business models could play an important role in consumer sales channels preference development. When a business offers multiple sales channels (a hybrid model), its customers(More)
  • 1