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The Boundaries of Loss Aversion
In this article, the authors propose some psychological principles to describe the boundaries of loss aversion. A key idea is that exchange goods that are given up “as intended” do not exhibit lossExpand
Preference Fluency in Choice
The authors propose that consumer choices are often systematically influenced by preference fluency (i.e., the subjective feeling that forming a preference for a specific option is easy orExpand
Consumer Control and Empowerment: A Primer
This paper introduces consumer empowerment as a promising research area. Going beyond lay wisdom that more control is always better, we outline several hypotheses concerning (a) the factors thatExpand
Opportunity Cost Neglect
To properly consider the opportunity costs of a purchase, consumers must actively generate the alternatives that it would displace. The current research suggests that consumers often fail to do so.Expand
The Time Course and Impact of Consumers' Erroneous Beliefs about Hedonic Contrast Effects
Results from four experiments indicate that people expect to enjoy an experience more when it will follow a worse experience. We find that consumers expect hedonic contrast effects even when they doExpand
Anticipating Adaptation to Products
Many consumer products deliver their utility over time, and the decision to purchase such products often depends on predictions of future product enjoyment. The present research shows that consumersExpand
How Do Intentions Affect Loss Aversion?
Previously (see Novemsky and Kahneman 2005), the authors proposed that intentions to exchange versus to consume a good moderate loss aversion for that good. In this rejoinder, the authors follow upExpand
Making Low Probabilities Useful
This paper explores how people process information on low probability-high consequence negative events and what it will take to get individuals to be sensitive to the likelihood of these types ofExpand
Why Feasibility Matters More to Gift Receivers than to Givers: A Construal-Level Approach to Gift Giving
This article looks at the trade-offs that gift givers and gift receivers make between desirability and feasibility using construal level theory as a framework. Focusing on the asymmetric distanceExpand
Trade-Offs and Depletion in Choice
Four experiments examine why choices deplete executive resources. The authors show that the resolution of trade-offs is a driver of depletion effects arising from choice, and the larger theExpand