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Why do people access information via the mobile Internet? This qualitative study examines a group of active users and proposes a new preliminary framework for understanding their motivations and behaviors.
Mobile data services offer a viable and growing alternative means of accessing the World Wide Web and have drawn significant attention from the mobile industry. However, design efforts are hampered by the fact that we do not fully understand people's motivations, behaviors, and contexts of use when they access the Web on their phones in naturalistic… (More)