Learn More
Several purchase models are developed to understand customer dynamic purchasing behavior. The negative binomial distribution (NBD) contains two characteristics which are Poisson purchasing and gamma heterogeneity is shown as a robust method in product purchase frequency. An approach is to develop individual-level estimation by MCMC Bayesian NBD model. Since(More)
The service quality is the core element which effects the customer satisfaction and willingness to purchase. Many companies are searching for solutions of providing higher service quality that fist customer needs in the rapid changing global market. The quality function deployment (QFD) is a cross-functional planning tool that maintaining product quality or(More)
Asian Pacific has become a rapidly growing tourism region and turn into the second best performing region in the world since 2001. Over the last decade, the average annual growth rate of international tourist visit Asia and the Pacific had reached 7.1% between 2000 and 2005. However, the decision of where to go for international tourists would be influenced(More)
  • 1