Na Cheng-ai

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The purpose of this paper is to present a new method for product symbol systemic analysis and product symbol innovation. Based on the elements of semiotics and product system theory, the studies analyze the essence and composing of product system and product symbol system, show context, as the most important dependence when product symbol system forms and(More)
The purpose of this paper is to present a new method for modern product design by applying traditional cultural symbol to fit the cultural meanings of new products and complexity of people' life style. Based on the elements of semiotics and Peirce's symbol system theory, the studies analyze the essence of traditional culture symbol and composing of product(More)
The purpose of this paper is to present systemic creative product design methods based on usage-style. According to the basic meanings of usage-style, the logical hierarchical structure of usage-style was outlined and established. Combining with product design principle, this work focused on the product values system and product structure system,(More)
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