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The cognitive advantage for one’s own name is not simply familiarity: An eye-tracking study
Eye-tracking technique and visual search task provided important evidence that one’s own name has the potential to capture attention and that familiarity cannot account for this advantage.
Self-Advantage in the Online World
The results showed that one’s own screen name and real name were detected faster than famous names in both visual search and discrimination tasks, and this suggests that familiarity might not be the determining factor for self-advantage.
The Effect of Attention to Self-Related Information
Studies of attention capture by self-related information have reached inconsistent results, so there is much debate about whether self-related information can capture attention automatically. Given
Name Letter Effect—An Index of Implicit Self-Esteem
Name-letter effect refers to the phenomenon that people evaluate the letters in their own names more favorably than letters that are not in their own names. It reflects an implicit positive attitude