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Theoretical and philosophical implications of postmodern debates: some challenges to modern marketing
Buffeted by the twin forces of postmodern cultural shifts and momentous technological developments, the conceptual structure of marketing that had crystallized during the 1960s and 1970s is beingExpand
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Consuming People: From Political Economy to Theatres of Consumption
1. The Consuming Society 2. Consumption Patterns 3. Making of the Consumer 4. Consumption in Modern Society 5. The Social Construction of Consumption Patterns in Modern Society 6. (Post)Modernity andExpand
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Whose Identity Is It Anyway? Consumer Representation in the Age of Database Marketing
In the information-intensive marketplaces of the networked economy, database-related marketing techniques have gained unprecedented popularity. Their development is based on the assumption thatExpand
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India’s Emerging Retail Systems
India’s retailing sector is expected to remain in a transition spiral for the foreseeable future. Because of India’s unique context—in terms of history, regulation, institutions, demographics,Expand
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Bringing the market to life: screen aesthetics and the epistemic consumption object
This article argues that the new ‘visuality’ (Schroeder, 2002) of the Internet transforms the stock market into an epistemic consumption object. The aesthetics of the screen turn the market into anExpand
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Professional and trade associations in a nascent and formative sector of a developing economy: A case study of the NASSCOM effect on the Indian offshoring industry
As important sources that shape institutional structures in an economy, professional and trade associations play significant roles in bringing and legitimating institutional changes. This paperExpand
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Redefining the bottom of the pyramid from a marketing perspective
Marketing literature has remained mostly silent on the issue of conceptualization of poverty, relying instead on the available definitions of the bottom-of-the-pyramid (BOP) “poor” from economics andExpand
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Reevaluating gender differences in new communication technologies
This article discusses two studies investigating gender differences in communication technology use. Most prior research has revealed strong male dominance in the use of technologies such asExpand
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From social psychology to political economy: A model of energy use behavior☆
Abstract Multiple and complex factors determine people's energy use behavior. However, policies designed to affect individual energy use behavior focus mostly on a limited number of micro, short-runExpand
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