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OR/SM: A Prototype Integrated Modeling Environment Based on Structured Modeling
This article describes the design and implementation of (OR/SM), a computerized modeling environment based on Structured Modeling. Expand
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The design and implementation of OR/SM: A prototype integrated modeling environment
This paper describes the design, implementation, and interaction of the processes of OR/SM, a computerized modeling environment built on ORACLE Tools and Database (OR) using Structured Modeling (SM) as the conceptual framework. Expand
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Note on Guilt Appeals in Advertising: Covariate Effects of Self-Esteem and Locus of Control
A 1991 study by Pinto and Priest demonstrated the effectiveness of advertisements employing moderate levels of guilt in inducing guilt responses in subjects. Because individuals' responses to guiltExpand
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Testing for competitive submarkets
Abstract We extend some of the methods Urban, Johnson and Hauser (1984) have developed to the problem of testing for the existence of competitive submarkets in a market. A submarket or a group ofExpand
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