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The evolving sophistication of ambush marketing: A typology of strategies

At sporting mega-events, there is increasingly intense competition off the field of play as well as on it, with big brands battling it out for the attention of consumers. Some of these brands are…
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Can We Take the Religion out of Religious Decision-Making? The Case of Quaker Business Method

In this paper, we explore the philosophical and theological issues that arise when a ‘religious’ process of decision-making, which is normally taken to require specific theological commitments both…
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Quaker Business Method: A Contemporary Decision-Making Process?

Friends have a long tradition in the world of trade and business, as discussed throughout this collection. While Quaker entrepreneurs from the eighteenth and nineteenth centuries such as Abraham…

Ambush Marketing Is Dead, Long Live Ambush Marketing

ABSTRACT Ambush marketing is more than 30 years old, and its prevalence continues to grow. Recent cases indicate that brands perpetrating ambushes are becoming more creative, but the literature has…
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Discursive Power in Commercial-Rights Management: Examining the Origins of Ethical Framing of Ambush Marketing

This research examined the efforts of the International Olympic Committee (IOC) to frame ambush marketing as an ethically or morally dubious practice and thus influence consumer opinion. After an…
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Religion, organization and company law – a case study of a Quaker business

ABSTRACT This paper examines the effect of changes in corporate law in the mid-nineteenth century – incorporation and limited liability – on the ownership, control and socio-economic objectives of a…
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The Thatcher Government and (de)regulation: Modularisation of individual personal pensions

Purpose The (de)regulation agenda of the Conservative government, led by Margaret Thatcher, elected in 1979 is an important change point that has attracted only limited attention from…
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The Evolution of Media Reporting of Ambush Marketing

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When do product architectures mirror organisational architectures? The combined role of product complexity and the rate of technological change

TLDR
Whether mirroring or misting is an efficient strategic choice is influenced by the characteristics of both the product architecture and the rate of technological change at the product component level, and changes across time as products evolve.
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Spiritual Discernment, the Incorporated Organization, and Corporate Law: The Case of Quaker Business Method

The purpose of this paper is to examine the extent to which practices from the spiritual traditions—in our case, spiritual discernment—may offer opportunities for management innovation in…
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