N. Burton

Publications63
h-index6
Citations152
Highly Influential Citations9
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The evolving sophistication of ambush marketing: A typology of strategies
At sporting mega-events, there is increasingly intense competition off the field of play as well as on it, with big brands battling it out for the attention of consumers. Some of these brands are… Expand
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When do product architectures mirror organisational architectures? The combined role of product complexity and the rate of technological change
TLDR
We utilise an industrial economics and knowledge-based perspective to hypothesise how the combined effects of product architecture type, product complexity and the rate of product component change may influence task, knowledge and firm boundaries and hence be associated with either phases of mirroring or non-mirroring. Expand
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Quaker Business Method: A Contemporary Decision-Making Process?
Friends have a long tradition in the world of trade and business, as discussed throughout this collection. While Quaker entrepreneurs from the eighteenth and nineteenth centuries such as Abraham… Expand
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Conceptualizing ambush marketing : developing a typology of ambush strategy and exploring the managerial implications for sport sponsors
.. i Acknowledgements... ii
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Ambush Marketing Is Dead, Long Live Ambush Marketing
ABSTRACT Ambush marketing is more than 30 years old, and its prevalence continues to grow. Recent cases indicate that brands perpetrating ambushes are becoming more creative, but the literature has… Expand
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Discursive Power in Commercial-Rights Management: Examining the Origins of Ethical Framing of Ambush Marketing
This research examined the efforts of the International Olympic Committee (IOC) to frame ambush marketing as an ethically or morally dubious practice and thus influence consumer opinion. After an… Expand
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Can We Take the Religion out of Religious Decision-Making? The Case of Quaker Business Method
In this paper, we explore the philosophical and theological issues that arise when a ‘religious’ process of decision-making, which is normally taken to require specific theological commitments both… Expand
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Leveraging inter-industry spillovers through DIY laboratories: Entrepreneurship and innovation in the global bicycle industry
Abstract DIY laboratories have the potential to advance new technologies, products and services through the leveraging of low-cost facilities by entrepreneurial individuals. We add to this emerging… Expand
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An Analysis of Burton G. Malkiel's A Random Walk Down Wall Street
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The Thatcher Government and (de)regulation: Modularisation of individual personal pensions
Purpose The (de)regulation agenda of the Conservative government, led by Margaret Thatcher, elected in 1979 is an important change point that has attracted only limited attention from… Expand
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