Myunggoon Choi

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With the conceptual model of interactivity, this study empirically investigates the effects of perceived interactivity on the motivations and attitudes toward Smart TV in Korea. A model is created to validate the relationship of perceived interactivity to performance, attitude, and intention. Further, the model examines the mediating roles of perceived(More)
This study analyzes user acceptance behavior of 3DTV by focusing on variables that influence attitudes and intention to adopt. Structural equation modeling is used to construct a predictive model of attitudes toward 3DTV. Individuals' responses to questions about attitude and intention to use 3DTV were collected and analyzed. The model shows significant(More)
Purpose – The purpose of this paper is to examine the effects of interaction techniques (e.g. swiping and tapping) and the range of thumb movement on interactivity, engagement, attitude, and behavioral intention in single-handed interaction with smartphones. Design/methodology/approach – A 2× 2 between-participant experiment (technological features: swiping(More)
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