• Publications
  • Influence
Consumer Perception of Patanjali Products: An Analytical Study
IntroductionA news story in Business Standard (Rakshit, 2016) quotes the Nielsen report, "Anticipate with Analytics: The Future of FMCG", and states that all the major Fast-Moving Consumer GoodsExpand
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Digital disruptions and the elderly – strategic adoptions for marketers
The paper discusses the potential of digital influence and the need to integrate technology-based platforms in the lives of older adults.,The author adopted “age” as a construct and discussed how theExpand
Analysing the Engagement and Attitude of Elderly Towards Digital Platforms in India
In present-day technology is governing the way we live and lead our life. It primarily governs our day-to-day work, quality of life, health, environment and surroundings. The use of technology hasExpand
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Health and Fitness Articles on Facebook-A Content Analysis
As per the statistics provided by Statista, Facebook holds 18% market share in the space of online and social media and has over 1, 590 million active users worldwide (Chaffey, 2016). This statisticExpand
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