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In this paper, we explain best practices of bringing together diverse teams from business, technology and user experience in a large-scale software development setup and coaching them to use design thinking as a methodology to product definition and innovation, in less than 5 weeks. This paper can serve as a primer for those who are new to design thinking… (More)
Breaking out of the traditional notion that affordability and mass consumption are the most important prerequisites for entering a large and developing market like India, we elicit alternate and equally critical factors to design products that can provide instant and long-term value to Indian consumers. These factors from a design thinking perspective are:… (More)