Muchazondida Mkono

Publications32
h-index17
Citations864
Highly Influential Citations79
Claim Author Page
Author pages are created from data sourced from our academic publisher partnerships and public sources.

Recommended Authors

  • E. Cohen
  • 212 Publications, 10,585 Citations
  • R. Kozinets
  • 112 Publications, 14,828 Citations
  • A. Ladkin
  • 112 Publications, 3,767 Citations
  • P. Xie
  • 70 Publications, 936 Citations
  • Publications
  • Influence
The Othering of Food in Touristic Eatertainment: A Netnography
Adjectives such as ‘scary’, ‘yucky’ and ‘bizarre’, used in connection with food in touristic experience, illustrate tourists’ propensity to ‘Other’. In this paper, I use netnographic tourist reviews… Expand
  • 86
  • 11
A netnographic examination of constructive authenticity in Victoria Falls tourist (restaurant) experiences.
Abstract The concept of constructive authenticity is seen as encapsulating the subjective nature of authenticity evaluations in tourism experiences. However, very few studies discuss the notion in… Expand
  • 96
  • 10
The application of netnography in tourism studies
•Netnography remains underutilised.•Increasing publication of netnographic work.•Netnography commonly triangulated with other methods.•Lurker format is most popular.•Data are typically… Expand
  • 89
  • 8
Using Net-Based Ethnography (Netnography) to Understand the Staging and Marketing of “Authentic African” Dining Experiences to Tourists at Victoria Falls
Performativity is a phenomenon within authenticity theory in tourism that emphasizes the active participation of tourists in the authentication of tourism experiences. Tourists also seek tangible… Expand
  • 49
  • 7
Netnographic tourist research: the internet as a virtual fieldwork site.
The Internet is emerging as a valuable fieldwork site for researching tourist experiences. This article argues that netnography, a web-based research technique developed by Robert Kozinets, could… Expand
  • 48
  • 5
  • PDF
Beyond Reviewing
Existing research on tourism social media users rarely extends beyond their role as appraisers of tourism and hospitality products. Such research fails to identify the different modes of experience… Expand
  • 53
  • 5
Netnography: Redefined, 2nd ed., R.V. Kozinets. Sage, London (2015), 305pp., (Pbk.), £28.99 ISBN 9781446285758
  • 8
  • 4
Not such smart tourism? The concept of e-lienation
The concept of alienation was adapted to tourism by MacCannell who identified it as a key feature of modernity and a strong driver of tourism where tourists seek to reconnect to authentic places and… Expand
  • 55
  • 3
  • PDF
AFRICAN AND WESTERN TOURISTS: OBJECT AUTHENTICITY QUEST?
Abstract The study draws from netnography and participant observation to compare the subjective importance of object authenticity between African and Western tourists, in their encounters with staged… Expand
  • 39
  • 3
Applying Quan and Wang's structural model of the tourist experience: A Zimbabwean netnography of food tourism
Abstract This study applies Quan and Wang (2004) structural model of the tourist experience to a netnographic analysis of the food experience offered in Victoria Falls, Zimbabwe. The food experience… Expand
  • 56
  • 3