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In this paper, we develop a theory of efficiency and performance tradeoffs for new product development (NPD) projects. Data from 137 completed NPD projects are analyzed for evidence pointing to tradeoffs in performance patterns manifested in the data. In addition, we investigate hypothesized relationships between certain NPD practices and a holistic,(More)
Purpose: This paper presents a framework that will help manufacturing firms to configure their internal production and support operations to enable effective and efficient delivery of products and their closely associated services. Design/methodology/approach: First we establish the key definitions and literature sources directly associated with(More)
Editor's note The authors of this paper presented an All-academy session at the 2008 Academy of Management annual meeting in Anaheim, California. We were excited by the dynamic nature of the debate and felt that it related closely to critical issues in the areas of operations management, strategy, product development and international business. We thus(More)