Monika Koller

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With this study we wanted to test the hypothesis that individual like and dislike as occurring in relation to brand attitude can be objectively assessed. First, individuals rated common brands with respect to subjective preference. Then, they volunteered in an experiment during which their most liked and disliked brand names were visually presented while(More)
BACKGROUND 'Neuromarketing' is a term that has often been used in the media in recent years. These public discussions have generally centered around potential ethical aspects and the public fear of negative consequences for society in general, and consumers in particular. However, positive contributions to the scientific discourse from developing a(More)
Over the last two decades, scholars in information systems and consumer research have started to successfully apply methods from neuroscience to research questions on emotional aspects related to IS or consumption behavior. However, there is still a lack of understanding regarding which particular facets of emotion can actually be measured by the various(More)
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