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Hyper-personalization – fashion sustainability through digital clienteling
- Geetika Jain, S. Rakesh, Mohd Kamalun Nabi, K. R. Chaturvedi
- BusinessResearch Journal of Textile and Apparel
- 12 June 2018
The analysis postulated that customer considered hyper-personalization is having perceived usefulness for customer and it also helps customer in getting the information about the product on the Web page and the findings posited that perceived usefulness is having the strong relationship with purchase intention as compare to other variables.