Mohammed Larbi Ben Maati

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The advent of internet has led to the application of electronic services in enhancing the customer relationship management. E-CRM integrates IT in internal organization in executing the marketing strategies. The current issue facing the E-CRM is determining the number of customers that are responsive to the e-commerce application. Furthermore, a huge number(More)
The increase in the adoption of e-CRM strategies in marketing and customer relationship management has given rise to more needs especially where a specific customer segment is targeted and the services are personalized. As much as businesses realize the need for greater intelligence powered by analytics, they are often not able to achieve their goals within(More)
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