Mohammed Laeequddin

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Purpose – This paper seeks to empirically identify the major factors that influence physician loyalty behavior in prescribing certain brands of drugs. Design/methodology/approach – Testable hypotheses were developed with respect to physician loyalty behavior regarding drug prescription practices, and a survey questionnaire was designed to capture the data(More)
Purpose – The purpose of this paper is to develop a context dependent, multi perspective multilevel trust measurement instrument to measure supply chain members’ trust. Design/methodology/approach – Since trust is a context dependent phenomenon and the level of trust between partners cannot be measured easily, a conceptual framework is developed to measure(More)
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