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Product Heterogeneity: Moderating Effect on Online Consumer Behavior
The findings show that product heterogeneity has a strong influence on online consumer buying behavior. Expand
Determinants of the Digital Divide using Hierarchical Generalized Linear Model
The purpose of this study is to analyze the determinants of the digital divide at individual level and regional level in Korea, considering interaction between individual and the regional variables, and suggest some plans to reduce digital divide. Expand