Mirella Yani-De-Soriano

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While classical and operant conditioning are frequently implicated in the formation of attitudes, there is no generally accepted theoretical portrayal of the processes involved and how the two conditioning processes might interact. We describe a model of attitude – behavior relations, the behavioral perspective model (BPM), which suggests how situational(More)
Airbnb is an online marketplace for peer-to-peer accommodation rental services. In contrast to traditional rental services, personal profile images, i.e. the sellers' facial images, are present along with the housing on offer. This study aims to investigate the impact of a seller's facial image and their expression upon buyers' behavior in this context. The(More)
Consumer behavior analysis represents one development within the behavioranalytic tradition of interpreting complex behavior, in which a specific conceptual framework has been proposed (i.e., the Behavioral Perspective Model). According to this model, consumer behavior occurs at the intersection of a consumer-behavior setting and an individual’s learning(More)
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