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Revealing the lifestyles of local food consumers
Purpose – Changing consumption patterns have led to a number of transformations throughout the food cycle, and understanding how and why people purchase local food is important. This paper aims toExpand
Reducing waste of food left on plates
Purpose Social marketing and other types of targeted behaviour change interventions should appeal to an individual’s personal values in order to improve their effectiveness. However, thereExpand
The role of personal values in Chinese consumers’ food consumption decisions. A case study of healthy drinks
Differences in culture, language, and behavior between Chinese and Western consumers make entering the Chinese market a challenge. Chinese consumers may desire similar product features (e.g. brandExpand
Gauging attitudes and behaviours: Meat consumption and potential reduction
The present study focused on adding to the understanding of meat consumption and potential drivers for its reduction in New Zealand. Using the Theory of Planned Behaviour (TPB) and the recentlyExpand
Understanding young immigrant Chinese consumers’ freshness perceptions of orange juices: A study based on concept evaluation
Abstract Freshness is a multidimensional attribute commonly encountered in everyday life and particularly in association with food. It awakens certain expectations from consumers, as it is a criticalExpand
Potential of Extracted Locusta Migratoria Protein Fractions as Value-Added Ingredients
Although locusts can be sustainably produced and are nutrient rich, the thought of eating them can be hard to swallow for many consumers. This paper aims to investigate the nutritional composition ofExpand
Reframing communications that encourage individuals to reduce food waste
ABSTRACT The waste of edible food throughout the food chain is recognised as a global issue and academic research focuses on how to encourage reductions in this waste. At the consumer level,Expand
Linking Personal Values to Energy-Efficient Behaviors in the Home
Laddering techniques are used to identify personal values underlying a range of 21 potential energy-saving behaviors or purchases. At an individual level, ladders (or means-end chains) are quiteExpand
Understanding the Needs of Food-Allergic Adults
Food allergies are a growing issue, yet society’s understanding of how individuals’ lives are affected is limited. We conducted four focus groups with food-allergic adults in New Zealand to gain anExpand