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Journals and Conferences
Electronic word-of-mouth (eWOM) has a powerful influence on consumers’ purchase decisions. This influence varies with the source of the eWOM and product type. This study investigated how eWOM quality influences eWOM credibility and purchase intention and how this influence is moderated by the type of eWOM platform and product type. An experimental design… (More)
Under catalysis with ZnI(2), an effective annulation process of ω-silylacetylenic α-cyano ketones, leading to the formation of various bicyclic frameworks characterized with a TMS-containing methylenecyclopentane ring, has been developed.
Starting from 4-methylcyclohexanone (7), a concise total synthesis of the pinguisane-type sesquiterpenoid acutifolone A, in racemic form, has been accomplished in 14 steps with an overall yield of 14.5%.