Ming-Hui Huang

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A huge amount of research in academia and industry has focused on the hardware and technological side of information systems, while the role of emotions in the way these systems are utilized has been largely neglected. However, recent developments in other disciplines have suggested that emotions play a significant role in decision-making. To address this(More)
Can websites be designed to be both utilitarian and hedonic? This article approaches this question by identifying Web attributes, their direct impacts on experiential flow, and their direct and indirect impacts on the utilitarian and hedonic aspects of Web performance. The results presented here support the proposal that, as an information-laden medium, a(More)
E-businesses using enterprise resource planning systems as the information infrastructure generate a tremendous amount of information, including information about customers, suppliers, markets, transaction costs, the prices at which products are bought and sold, and order-fulfillment rates, etc. To turn the information contained in these systems into(More)
This article documents an e!ort to experimentally examine the e!ects of information characteristics of Web shopping sites on consumers' desire to approach the sites. A "eld experiment was conducted in which respondents visited shopping sites characterized by varying levels of information load. Two dimensions of information load, complexity and novelty were(More)