Ming-Hui Huang

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Can websites be designed to be both utilitarian and hedonic? This article approaches this question by identifying Web attributes, their direct impacts on experiential flow, and their direct and indirect impacts on the utilitarian and hedonic aspects of Web performance. The results presented here support the proposal that, as an information-laden medium, a(More)
Genistein, a natural isoflavanoid phytoestrogen, is thought to be the active ingredient in soy that possesses breast cancer preventive properties. The molecular mechanisms that are involved in its cancer preventive properties have not been completely understood. The present study is designed to investigate the mechanism involved in the inhibitory action of(More)
This article documents an e!ort to experimentally examine the e!ects of information characteristics of Web shopping sites on consumers' desire to approach the sites. A "eld experiment was conducted in which respondents visited shopping sites characterized by varying levels of information load. Two dimensions of information load, complexity and novelty were(More)
A huge amount of research in academia and industry has focused on the hardware and technological side of information systems, while the role of emotions in the way these systems are utilized has been largely neglected. However, recent developments in other disciplines have suggested that emotions play a significant role in decision-making. To address this(More)
  • Xiao-Jing Liu, Li Yang, +4 authors Hong-Bin Wu
  • World journal of gastroenterology
  • 2002
AIM Hepatic stellate cell (HSC) plays a pivotal role in liver fibrosis and is considered as the therapeutic target for the treatment of hepatic fibrosis. Tyrosine protein kinase plays an important role in the proliferation, activation of HSC. The purpose of the study is to investigate the effects of the tyrosine protein kinase inhibitor genistein on the(More)
What does a high performance website look like? And how can we measure its performance? The present research develops and validates a new scale that measures Web performance as perceived by consumers. This scale discerns the formation of Web performance into the hedonic and utilitarian aspects reflecting Web users’ entertainment and information needs.(More)
E-businesses using enterprise resource planning systems as the information infrastructure generate a tremendous amount of information, including information about customers, suppliers, markets, transaction costs, the prices at which products are bought and sold, and order-fulfillment rates, etc. To turn the information contained in these systems into(More)
Employing a survival analysis approach, this study synthesizes 3 aspects of gift literature and suggests their effects on the timing of dissolution for a romantic relationship. Products or services can be consumed for the purpose of enhancing self-attractiveness (self-gift), expressing love to partners (other-gift), and announcing a relationship to the(More)
Okadaic acid (OA) is a tumor promoter in two-stage carcinogenesis experiments. Nevertheless, the effects of OA on cell transformation, cell proliferation and apoptosis vary widely, and the molecular events underlying these effects of OA are not well understood. In the present study, we examined the promoting activity and the associated effects on cell(More)
Identification of specific etiological carcinogens is one of the most important issues in environmental-toxicology studies. In this study, cDNA microarrays were used to analyze gene expression and discern chemical-associated profiles induced by a variety of tumor promoting agents in transformed cells. Two-stage transformation model of BALB/c 3T3 cells was(More)