Min-Jone Kuo

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Different from traditional firms, online retailers do not often produce common goods on their own. On the contrary, they sell merchandises that traditional firms produce. Furthermore, online retailers are also different from traditional retailers because the former do not often have frontline employees, physical outlets, or displaying layouts. Therefore,(More)
Since its establishment in 2004, Facebook has become the most popular social networks platform in the world. Among its various interfaces, the Pages, also known as “fan clubs”, are chosen as the main topic in this study. Previous studies have corroborated that the brand image has some influence on the trust of consumers and web quality is(More)
This study utilized information system (IS) success model and technology acceptance model (TAM) as foundation and adopted theories of service quality and customer satisfaction to discuss the intention of continuous using traveling websites. Owing to the advantages of comparing prices and itineraries through Internet with ease, how to hold potential(More)
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