This paper describes our experiences in BT working with Marketing on a number of recently released and forthcoming telecommunications products. We believe that usability professionals will find it increasingly important to work with marketing 'professionals, and we provide practical advice for those who do so.
In this paper we outline the role of Design Interpretive in Nortel Networks. In particular, we describe our approach to designing innovative product concepts derived from observation of human behaviour.
productivity, reduce the time and effort of planning, installation, operations, and maintenance, and improve the human experience of these tasks. • Managing the network. We apply our knowledge of cognitive issues to the design of network management graphi-cal user interfaces, from the individual elements of a consistent graphic vocabulary to the entire… (More)