Miguel Aguirre-Urreta

  • Citations Per Year
Learn More
Given the increasing importance of mobile applications in people’s daily life and the unique characteristics of the mobile environment, surprisingly little research has been conducted to investigate consumers’ downloading behavior in mobile application stores. In this study, by combining predictors of product performance with customer value framework, we(More)
The examination of between-group differences in theoretical relationships of interest is central to the conduct of research in the organizational and behavioral sciences, including Information Systems research. One such approach for examining these differences relies on the conduct of multi-group PLS analyses, where each group of interest is modeled(More)
  • 1