Sorry, we do not have enough data to show an influence graph for this author.
- Full text PDF available (0)
- This year (0)
- Last 5 years (0)
- Last 10 years (1)
Journals and Conferences
The creation, distribution and communication of value have been considered to be the key element of marketing (American Marketing Association, 2004, www.marketingpower.com). The aim of this article… (More)
In this study we will analyze the attitude of older adults to advertisements, differentiating between advertisements that contain rhetorical figures (trope ads) and those that do not (explicit ads).… (More)