Michele Andreaus

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Social media raises new opportunities and challenges for firms, providing new channels of direct communication with consumers who can provide huge amount of data and useful information about <i>desiderata</i>, innovative products and services. Due to the growing utilization of social media, companies increasingly invest in communication and marketing(More)
Guidelines for authors Papers may be written in English or Italian but authors should provide title, abstract, and keywords in both languages. Manuscripts should be submitted (in pdf format) by the corresponding author to the appropriate Associate Editor, who will ask a member of DISA for a short written review within two weeks. The revised version of the(More)
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