Author pages are created from data sourced from our academic publisher partnerships and public sources.
- Publications
- Influence
The Persuasion Handbook: Developments in Theory and Practice
- J. Dillard, Michael Pfau
- Computer Science
- 23 July 2002
Cognitive processes and communication networks: A general theory. The SAGE handbook of persuasion: Developments in Theory and practice. In C. Liberman (Ed.), Casing persuasive communication (pp.… Expand
Nonverbal Behaviors, Persuasion, and Credibility
- J. Burgoon, Thomas Birk, Michael Pfau
- Psychology
- 1 September 1990
This study examined the relationships among nonverbal behaviors, dimensions of source credibility, and speaker persuasiveness in a public speaking context. Relevant nonverbal literature was organized… Expand
Inoculation Theory of Resistance to Influence at Maturity: Recent Progress In Theory Development and Application and Suggestions for Future Research
- J. Compton, Michael Pfau
- Sociology
- 1 January 2005
Inoculation theory boasts a dynamic history since McGuire first introduced it in the early 1960s. The last decade, in particular, has been a period of explosive growth for inoculation. Research has… Expand
Relational communication, satisfaction, compliance-gaining strategies, and compliance in communication between physicians and patients
- J. Burgoon, Michael Pfau, R. Parrott, Thomas Birk, Ray Coker, M. Burgoon
- Psychology
- 1 September 1987
Six themes of physicians' relational communication were hypothesized to predict patients' satisfaction and compliance, to relate to strategies used by physicians to gain compliance, and to relate to… Expand
The role and impact of affect in the process of resistance to persuasion
- Michael Pfau, E. A. Szabo, Jason Anderson, J. Morrill, Jessica Zubric, H. Wan
- Psychology
- 1 April 2001
This investigation dealt with the role and impact of affect in the process of resistance. A total of 597 participants took part in the study in 4 phases spanning 6 weeks. Initial results indicated… Expand
The potential of inoculation in promoting resistance to the effectiveness of comparative advertising messages
- Michael Pfau
- Psychology
- 1992
The use of comparative messages in commercial advertising has grown in recent years. This investigation posits a strategy of resistance to the influence of comparative messages, examining the… Expand
Use of inoculation to foster resistance to credit card marketing targeting college students
- J. Compton, Michael Pfau
- Psychology
- 1 October 2004
Student credit card debt is a growing problem. This study explores the effectiveness of the inoculation strategy to foster resistance to credit card marketing targeting college students. In order to… Expand
INOCULATION IN POLITICAL CAMPAIGN COMMUNICATION.
- Michael Pfau, M. Burgoon
- Psychology
- 1 September 1988
The use of attack messages in political campaign communication has grown in recent years. This investigation posits a strategy of resistance to the influence of attack messages. A total of 341… Expand
Nuances about the Role and Impact of Affect in Inoculation
- Michael Pfau, Shane M. Semmler, +6 authors John Banas
- Psychology
- 23 February 2009
This study examined the role and impact of affect in resistance. A three-phase experiment was conducted. The results indicated that inoculation treatments conferred resistance and exerted nuanced… Expand
Enriching the Inoculation Construct The Role of Critical Components in the Process of Resistance
- Michael Pfau, Kyle James Tusing, +5 authors Yah Huei Hong
- Psychology
- 1 December 1997
This investigation tested the effectiveness of inoculation treatments on 790 participants. The study probed the relationship between threat and involvement, their role in inoculation, and the nature… Expand
...
1
2
3
4
5
...