Michael McCormick

John J Seta4
Fiona C Moreton1
4John J Seta
1Fiona C Moreton
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We tested whether framing a message as a gain or loss would alter its effectiveness by using a dichotic listening procedure to selectively present a health related message to the left or right hemisphere. A significant goal framing effect (losses > gains) was found when right, but not left, hemisphere processing was initially enhanced. The results support(More)
In this paper we report the outcomes of two attempts to correlate the Zenhausern Preference Questionnaire (PT) with the Polarity Questionnaire (PQ). Across two laboratories we consistently found no correlation between these two scales. Our findings are consistent with a previous attempt to validate the PQ (Genovese, 2005). We conclude that researchers(More)
The effectiveness of health messages has been shown to vary due to the positive or negative framing of information, often known as goal framing. In two experiments we altered, the strength of the goal framing manipulation by selectively activating the processing style of the left or right hemisphere (RH). In Experiment 1, we found support for the(More)
An attribute framing effect occurs when positive or negative associations produced by positive or negative frames are mapped onto evaluations resulting in a more favourable evaluation for the positively framed attribute. We used a new voice frequency manipulation to differentially enhance right versus left hemisphere processing. In doing so we found a(More)
up. Early surgery (<24hours) is felt to be of most benefit to those presenting with incomplete cauda equina syndrome 3. However, it should be noted that suspected cauda equina syndrome contributed to 15% (11/74) of the total out of hours MRI caseload. Of the 19 patients investigated for cord compression, 7 were confirmed on MRI. A further 2 patients were(More)
BACKGROUND AND PURPOSE Insular cortex ischemia is proposed to mediate a sympathetic stimulus that leads to acute hyperglycemia after stroke. METHODS We retrospectively analyzed insular perfusion on perfusion CT (median 180 minutes after onset) in 35 patients. RESULTS We found no association of hypoperfusion (relative cerebral blood flow <0.51) with(More)
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