Michael A Boerger

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Various studies have demonstrated that the mode by which people communicate affects the content of their messages. The present study examines the ways in which one aspect of language use, namely figurative language, differs as a function of mode of communication. Subjects worked together in pairs to build a small household appliance, with an "expert"(More)
Popular Iconic Metaphor is added to the cognitive linguistic lexicon of figurative language. Popular Iconic Metaphors employ real or fictional celebrities of popular culture as source domains in figurative discourse. Some borders of Popular Iconic Metaphor are identified, and Elvis Presley is offered as a prototype example of a popular iconic source domain,(More)
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