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An approach for determination of warranty length
Abstract The use of product warranties as a competitive marketing variable has increased substantially during the past decade. Warranty length is often the most visible and marketed warranty element.Expand
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Channel Selection for New Industrial Products: A Framework, Method, and Application
The authors present a framework and method for addressing the new product channel choice decision and demonstrate its use with an application for a new industrial product. Expand
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Physician leadership Marketing strategy: An essential component of business development for academic health centers
Background: Historically, academic health centers (AHCs) have detached themselves from commercialism and entrepreneurism, viewing these activities as being inconsistent with many of their coreExpand