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Information Technology has permeated many facets of work life in industrialized nations. With the expansion of Internet access we are now witnessing an expansion of the use of information technology… Continue Reading
Previous attempts to enhance consumer loyalty have failed, including point reward schemes such as frequent fliers. In response to the poor performance of existing loyalty programs, this study… Continue Reading
Consumer loyalty is a central research construct that is perceived to be a key to organisational profit and success. However, traditional attempts to increase consumer loyalty through loyalty… Continue Reading