Mayank Chaudhary

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Like any marketing campaigns, online advertisement campaigns need to be monitored, analyzed and optimized. It is more so for online campaigns because online advertisements are usually sold in auction style. Prices can change very dynamically; the creatives, the landing pages and the targeting profiles can all be changed frequently to improve the(More)
In recent years, revolutions across the middle-east, mass protests in USA and Spain, and aggregated general discontents in many other countries of the world have lived a cyber life parallel to the streets - mainly in Twitter. Much have been said and believed about Twitter based revolutions. However, there is real dearth of in-depth empirical studies to(More)
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