Maximilian Teltzrow

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Recent developments in privacy awareness and legislation may have a significant impact on the advancement of personalized systems. Though many countries have enacted comprehensive privacy laws, user concerns are still high. We compared 30 opinion surveys on Internet privacy, categorized the responses, and matched them with possible impacts on personalized(More)
Consumer surveys demonstrated that privacy statements on the web are ineffective in alleviating users' privacy concerns. We propose a new user interface design approach in which the privacy practices of a website are explicated in a contextualized manner, and users' benefits in providing personal data clearly explained. To test the merits of this approach,(More)
Analysis of consumer-related and consumer-generated data is a very important way to measure the success of on-line retailing. The software packages for data analysis have two major shortcomings: (1) solutions are not offered as a service reachable by standard procedures over the Internet, but as isolated standalone applications or ERP system modules; (2)(More)
Sophisticated Data Mining tools are able to provide valuable information for online retailers. But especially when an external data mining service provider is contracted, important questions arise concerning the privacy preservation of the shop customers. This paper discusses the specific case of an online retailer who aims at usefully analysing customers'(More)
Numerous studies have demonstrated the effectiveness of personalization using quality criteria both from machine learning / data mining and from user studies. However, a site requires more than a high-performance personalization algorithm: it needs to convince its users to input the data needed by the algorithm. Today's Web users are becoming increasingly(More)
Retailers with multiple distribution channels are increasingly gaining market shares compared to Internet-only retailers. However, a lack of research explaining consumers' purchasing behavior in a multi-channel context can be identified.This paper discusses examples of multi-channel strategies and describes in detail the case of an online retailer who aims(More)
Consumer metrics for analyzing the success of customer relationship management (CRM) are gaining increasing importance. CRM software packages have become commonplace. However, two major shortcomings exist. First, most software solutions are not offered as a web service on the Internet. Second, privacy restrictions need to be integrated into an overall(More)