Maxim Milyavsky

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In the interest of improving their decision making, individuals revise their opinions on the basis of samples of opinions obtained from others. However, such a revision process may lead decision makers to experience greater confidence in their less accurate judgments. The authors theorize that people tend to underestimate the informative value of(More)
People routinely consider the opinions of others prior to making decisions on matters of taste (e.g., a restaurant or movie). Our theoretical framework highlights the role of two sources, social (majority) influence and similarity among advisors, in such decisions. We suggest that individuals' use of these sources depends on their taste discrimination.(More)
The issue of attitude-behavior relations is revisited in light of recent work on motivation and the psychology of goals. It is suggested that for object-attitudes to drive a specific behavior, a chain of contingencies must be realized: Liking must be transmuted into wanting, wanting must evolve into a goal, the goal must be momentarily dominant, and the(More)
We critically consider the default view of consciousness and decision making, and we explore the implications of this view to the authors' argument. We therefore call for rigorous collection of data regarding the role of consciousness in decisions. We also propose that the section on subliminal effects significantly underestimates existing data and(More)
When is choice affected by subliminal messages? This question has fascinated scientists and lay people alike, but it is only recently that reliable empirical data began to emerge. In the current paper we bridge the literature on implicit motivation and that on subliminal persuasion. We suggest that motivation in general, and implicit motivation more(More)
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