Max Lin

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Display ads on the Internet are often sold by publishers to advertisers in bundles of thousands or millions of impressions over a particular time period. The ad delivery systems assign ads to pages on behalf of publishers to satisfy these contracts, and at the same time, try to maximize the overall quality of assignment. This is usually modeled in the(More)
Motivated by online display ad exchanges, we study a setting in which an exchange repeatedly interacts with bidders who have quota, making decisions about which subsets of bidders are called to participate in ad-slot-specific auctions. A bidder with quota cannot respond to more than a certain number of calls per second. In practice, random throttling is the(More)
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