Max Lin

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Display ads on the Internet are often sold by publishers to advertisers in bundles of thousands or millions of impressions over a particular time period. The ad delivery systems assign ads to pages on behalf of publishers to satisfy these contracts, and at the same time, try to maximize the overall quality of assignment. This is usually modeled in the(More)
I am grateful to the many industry executives who made time to speak with me on background. Conversations with colleagues Abstract: A revised version of this essay will appear in the new (" Millenium ") edition of Historical Statistics of the United States, a standard reference work prepared in previous editions by the staff of the U.S. Department of(More)
Boosted Second-Price Auctions (2016): In this project, I developed a novel class of mechanisms called " Boosted Second-Price " Auctions for Google's Ad Exchange. This class of mechanisms aims to improve revenue when there are heterogeneous advertisers on ad exchanges with different bid distributions.-Enhanced Dynamic Allocation (2015): In this project, I(More)
Boosted Second Price Auctions (2016): In this project, I developed a novel class of mechanisms called " Boosted Second-Price " Auctions for Google Ad Exchange. This class of mechanisms aims to improve revenue when there are heterogeneous advertisers on Ad Exchanges with different bid distributions. During my internship, I provided theoretical justification(More)
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