• Publications
  • Influence
How do I love thee? Let me count the Js: implicit egotism and interpersonal attraction.
From the perspective of implicit egotism people should gravitate toward others who resemble them because similar others activate people's positive, automatic associations about themselves. FourExpand
Name Letter Branding: Valence Transfers When Product Specific Needs Are Active
Respondents in five experiments were more likely to choose a brand when the brand name started with letters from their names than when it did not, a choice phenomenon we call "name letter branding."Expand
Tactical Self-Enhancement in China
Is self-enhancement culturally universal or relativistic? This article highlights a nuanced dynamic in East Asian culture. Modesty is a prevailing norm in China. The authors hypothesized that becauseExpand
Implicit Egotism
People gravitate toward people, places, and things that resemble the self. We refer to this tendency as implicit egotism, and we suggest that it reflects an unconscious process that is grounded inExpand
No Man Is an Island: The Need to Belong and Dismissing Avoidant Attachment Style
The need to belong theory proposes that all human beings need social connections. However, dismissive avoidant individuals claim to be comfortable without close relationships and appear to beExpand
When fiends become friends: the need to belong and perceptions of personal and group discrimination.
The present article examines the role that the need to belong (NTB) plays in people's judgments of personal and group discrimination and in the attributions people make for potentially discriminatoryExpand
Overconfidence as Dissonance Reduction
People are often more confident than accurate. Past accounts of this overconfidence effect have focused on social-cognitive mechanisms, such as the biasing effects of judgmental heuristics and theExpand
Assessing the validity of implicit egotism: a reply to Gallucci (2003).
B. W. Pelham, M. C. Mirenberg, and J. T. Jones (2002) argued that most people prefer stimuli that are associated with the self, a preference they called implicit egotism. In support of implicitExpand
Socioecological Perspectives on Cervical Cancer and Cervical Cancer Screening Among Asian American Women
Although cervical cancer is one of the most commonly diagnosed cancers among Vietnamese American women (VAW) and Korean American women (KAW), both groups consistently report much lower rates ofExpand
My Country, My Self: Honor, Identity, and Defensive Responses to National Threats
Honor endorsement might predict an intertwining of personal and national identities that facilitates taking country-level threats personally. If true, this could help explain why honor endorsementExpand