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  • Influence
How do I love thee? Let me count the Js: implicit egotism and interpersonal attraction.
It is shown that people are disproportionately likely to marry others whose first or last names resemble their own, and that participants were more attracted to people whose arbitrary experimental code numbers resembled their own birthday numbers.
Name Letter Branding: Valence Transfers When Product Specific Needs Are Active
Respondents in five experiments were more likely to choose a brand when the brand name started with letters from their names than when it did not, a choice phenomenon we call "name letter branding."
Tactical Self-Enhancement in China
Is self-enhancement culturally universal or relativistic? This article highlights a nuanced dynamic in East Asian culture. Modesty is a prevailing norm in China. The authors hypothesized that because
Implicit Egotism
People gravitate toward people, places, and things that resemble the self. We refer to this tendency as implicit egotism, and we suggest that it reflects an unconscious process that is grounded in
No Man Is an Island: The Need to Belong and Dismissing Avoidant Attachment Style
The results of these studies suggest that dismissive avoidants do not represent a counterexample to the hypothesis that all human beings have a fundamental need and desire to belong.
Overconfidence as Dissonance Reduction
People are often more confident than accurate. Past accounts of this overconfidence effect have focused on social-cognitive mechanisms, such as the biasing effects of judgmental heuristics and the
When fiends become friends: the need to belong and perceptions of personal and group discrimination.
The role that the need to belong (NTB) plays in people's judgments of personal and group discrimination and in the attributions people make for potentially discriminatory evaluations is examined.
My Country, My Self: Honor, Identity, and Defensive Responses to National Threats
Honor endorsement might predict an intertwining of personal and national identities that facilitates taking country-level threats personally. If true, this could help explain why honor endorsement
Assessing the validity of implicit egotism: a reply to Gallucci (2003).
In support of implicit egotism, Pelham et al presented evidence from 10 archival studies showing that people gravitate toward careers and places of residence that resemble their names or birthday numbers, including exhaustive studies of common surnames and US city names and common surname and street names.
Socioecological Perspectives on Cervical Cancer and Cervical Cancer Screening Among Asian American Women
Four major areas that must be taken into consideration in the development of culturally appropriate, community-based interventions aimed to reduce disparities in cervical cancer screening among ethnic minority women in the United States are ethnic community size and geographic location; cross-cultural similarities and dissimilarities; targeting of not only unmarried young women, but also close referents; and utilization of trusted resources within social networks.