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A Meta-Analysis of Genetically Modified Food Valuation Studies
A plethora of research in recent years has been devoted to estimating consumer demand for genetically modified food, an important piece of information needed to create appropriate public policy. To… Expand
Analyzing Risk and Uncertainty of New Product Marketing: The Case of eMerge Interactive and VerifEYE®
This teaching case focuses on the application of decision tools to assist managers making choices in an uncertain business climate. The case considers the difficult task of introducing a new product… Expand
ECR and the Importance of Collaboration for Supermarkets
Collaboration and advanced information technology are considered essential for successful supply chain management. The effect of supply chain factors, along with store characteristics, market… Expand