Masanobu Ishikawa

We don’t have enough information about this author to calculate their statistics. If you think this is an error let us know.
Learn More
This study was conducted using a hedonic pricing model to evaluate consumer preference for packaging and contents in five Asian countries: Japan, Indonesia, Singapore, Taiwan, and China. Results revealed that the marginal rate of substitution (MRS) of packaging for contents differs significantly among countries: 17.7 for Singapore, 8.58 for China, 2.71 for(More)
  • 1