Martin Vrieze

Learn More
We develop a method for recommending products to customers with applications to both on-line and surface mail promotional offers. Our method differs from previous work in collaborative filtering [8] and imputation [18], in that we assume probabilities are conditionally independent. This assumption, which is also made in Naïve Bayes [5], enables us to(More)
Analysis of user clickstreams on the world wide web is made challenging by the volume of data and the difficulty of visualizing millions of different navigation paths. We present a method for identifying user clickpaths which scales well on large amounts of data, and provides an intuitive and insightful visual representation of user activity. Our technique(More)
  • 1