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Conjoint Analysis (CA) is a very popular class of methods for measuring consumer preferences, both in research and practice. However, since a couple of years, the Analytic Hierarchy Process (AHP) is being discussed in this field as well. Several empirical studies have shown the general potential of AHP, particularly in complex product evaluation tasks… (More)
In this paper, we investigate the visual attention of consumers with the help of mobile eye-tracking technology. We explore attentional differences between goal-directed search and exploratory search used when consumers are purchasing a product at the point-of-sale. The aim of this study is to classify these two search processes based solely on the… (More)
This paper describes the outcomes of the projects Roncalli and Roncall 12, two ITS projects that deal with road safety information for the driver and the trading of traffic data in general at a market place. A client-server architecture for delivering road safety information directly to the driver and the resulting services is described. Furthermore, the… (More)
General: Development of theory-driven (i.e., structural) methodologies to learn about consumer and firm behavior from limited, incomplete or aggregate information with applications to marketing, economics and operations management problems.