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In this paper, we investigate the visual attention of consumers with the help of mobile eye-tracking technology. We explore attentional differences between goal-directed search and exploratory search used when consumers are purchasing a product at the point-of-sale. The aim of this study is to classify these two search processes based solely on the(More)
This paper describes the outcomes of the projects Roncalli and Roncall 12, two ITS projects that deal with road safety information for the driver and the trading of traffic data in general at a market place. A client-server architecture for delivering road safety information directly to the driver and the resulting services is described. Furthermore, the(More)
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