Martin Bichler

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Two paradigms characterize much of the research in the Information Systems discipline: behavioral science and design science. The behavioralscience paradigm seeks to develop and verify theories that explain or predict human or organizational behavior. The design-science paradigm seeks to extend the boundaries of human and organizational capabilities by(More)
Auctions are a fundamental mechanism to automating negotiations in electronic commerce. We investigate multi-attribute auctions, an economic mechanism, which automates negotiation on multiple attributes of a deal. In this approach, we combine decision analysis techniques and single-sided auction mechanisms in order to procure goods and services. The paper(More)
Today's data centers offer IT services mostly hosted on dedicated physical servers. Server virtualization provides a technical means for server consolidation. Thus, multiple virtual servers can be hosted on a single server. Server consolidation describes the process of combining the workloads of several different servers on a set of target servers. We focus(More)
The theory of procurement auctions traditionally assumes that the offered quantity and quality is fixed prior to source selection. Multi-attribute reverse auctions allow negotiation over price and qualitative attributes such as color, weight, or delivery time. They promise higher market efficiency through a more effective information exchange of buyer s(More)
Viral marketing refers to marketing techniques that use social networks to produce increases in brand awareness through self-replicating viral diffusion of messages, analogous to the spread of pathological and computer viruses. The idea has successfully been used by marketers to reach a large number of customers rapidly. If data about the customer network(More)
Service-oriented computing using Web services has emerged as a major research topic in recent years. Strong support from major computer companies including IBM, Microsoft, Hewlett-Packard, Oracle, and SAP has accelerated the acceptance and adoption of SOC using Web services. With SOC, enterprises can define and execute transactions across multiple business.(More)
Global communication networks and advances in information technology enable the design of information systems facilitating effective formulation and efficient resolution of negotiation problems. Increasingly, these systems guide negotiators in clarifying the relevant issues, provide media for offer formulation and exchange, and help in achieving an(More)