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Viral marketing refers to marketing techniques that use social networks to produce increases in brand awareness through self-replicating viral diffusion of messages, analogous to the spread of pathological and computer viruses. The idea has successfully been used by marketers to reach a large number of customers rapidly. If data about the customer network… (More)
Auctions are a fundamental mechanism to automating negotiations in electronic commerce. We investigate multi-attribute auctions, an economic mechanism, which automates negotiation on multiple attributes of a deal. In this approach, we combine decision analysis techniques and single-sided auction mechanisms in order to procure goods and services. The paper… (More)
—Today's data centers offer IT services mostly hosted on dedicated physical servers. Server virtualization provides a technical means for server consolidation. Thus, multiple virtual servers can be hosted on a single server. Server consolidation describes the process of combining the workloads of several different servers on a set of target servers. We… (More)
The theory of procurement auctions traditionally assumes that the offered quantity and quality is fixed prior to source selection. Multi-attribute reverse auctions allow negotiation over price and qualitative attributes such as color, weight, or delivery time. They promise higher market efficiency through a more effective information exchange of buyerÕs… (More)
— Outsourcing of complex IT infrastructure to IT service providers has increased substantially during the past years. IT service providers must be able to fulfil their service-quality commitments based upon pre-defined Service Level Agreements (SLAs) with the service customer. They need to manage, execute and maintain thousands of SLAs for different… (More)
Iterative combinatorial auctions (ICAs) are IT-based economic mechanisms where bidders submit bundle bids in a sequence and an auctioneer computes allocations and ask prices in each auction round. The literature in this field provides equilibrium analysis for ICAs with non-linear personalized prices under strong assumptions on bidders' strategies. Linear… (More)
The increasingly dynamic nature of business-to-business electronic commerce has produced a recent shift away from fixed pricing and toward flexible pricing. Flexible pricing, as defined here, includes both differential pricing, in which different buyers may receive different prices based on expected valuations, and dynamic-pricing mechanisms, such as… (More)