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A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation
This article reviews the construct and measurement of materialism and concludes that materialism is appropriately conceptualized as a consumer value. The development of a values-oriented materialismExpand
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Measuring Emotions in the Consumption Experience
Although consumption-related emotions have been studied with increasing frequency in consumer behavior, issues concerning the appropriate way to measure these emotions remain unresolved This articleExpand
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The Material Values Scale: Measurement Properties and Development of a Short Form
In recent years, a number of studies have used the material values scale (MVS) developed by Richins and Dawson ([1992][1]) to examine materialism as a facet of consumer behavior. This researchExpand
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Social Comparison and the Idealized Images of Advertising
This article reviews theories that might explain how advertising causes dissatisfaction with the self. It is hypothesized that consumers compare themselves with idealized advertising images. ExposureExpand
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Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study
While marketing scholars have emphasized the importance of customer satisfaction, few studies have examined in detail consumers’ responses to dissatisfaction. This study examines correlates of oneExpand
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Valuing Things: The Public and Private Meanings of Possessions
Consumers own objects for the value they provide. This article argues that the value of possessions resides in their meanings and further makes a distinction between the public and private meaningsExpand
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Special Possessions and the Expression of Material Values
Possessions often reveal characteristics of their owners. This research examines the important possessions of consumers low and high in materialism to assess the extent to which these possessionsExpand
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A Theoretical Model for the Study of Product Importance Perceptions
Product importance and related constructs have been inadequately defined and understood in the consumer behavior literature. This paper reviews and integrates these constructs and presents aExpand
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After the New Wears Off: The Temporal Context of Product Involvement
While product involvement has been identified as a significant variable in consumer behavior, the precise nature of such involvement is still not well understood. The study reported here utilizes aExpand
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Media, Materialism, and Human Happiness
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