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- Publications
- Influence
A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation
- Marsha L. Richins, S. Dawson
- Psychology
- 1 December 1992
This article reviews the construct and measurement of materialism and concludes that materialism is appropriately conceptualized as a consumer value. The development of a values-oriented materialism… Expand
Measuring Emotions in the Consumption Experience
- Marsha L. Richins
- Psychology
- 1 September 1997
Although consumption-related emotions have been studied with increasing frequency in consumer behavior, issues concerning the appropriate way to measure these emotions remain unresolved This article… Expand
The Material Values Scale: Measurement Properties and Development of a Short Form
- Marsha L. Richins
- Psychology
- 1 June 2004
In recent years, a number of studies have used the material values scale (MVS) developed by Richins and Dawson ([1992][1]) to examine materialism as a facet of consumer behavior. This research… Expand
Social Comparison and the Idealized Images of Advertising
- Marsha L. Richins
- Psychology
- 1 June 1991
This article reviews theories that might explain how advertising causes dissatisfaction with the self. It is hypothesized that consumers compare themselves with idealized advertising images. Exposure… Expand
Negative Word-of-Mouth by Dissatisfied Consumers: A Pilot Study
- Marsha L. Richins
- Psychology
- 1 January 1983
While marketing scholars have emphasized the importance of customer satisfaction, few studies have examined in detail consumers’ responses to dissatisfaction. This study examines correlates of one… Expand
Valuing Things: The Public and Private Meanings of Possessions
- Marsha L. Richins
- Sociology
- 1 December 1994
Consumers own objects for the value they provide. This article argues that the value of possessions resides in their meanings and further makes a distinction between the public and private meanings… Expand
Special Possessions and the Expression of Material Values
- Marsha L. Richins
- Psychology
- 1 December 1994
Possessions often reveal characteristics of their owners. This research examines the important possessions of consumers low and high in materialism to assess the extent to which these possessions… Expand
A Theoretical Model for the Study of Product Importance Perceptions
- Peter H. Bloch, Marsha L. Richins
- Psychology
- 22 January 1983
Product importance and related constructs have been inadequately defined and understood in the consumer behavior literature. This paper reviews and integrates these constructs and presents a… Expand
After the New Wears Off: The Temporal Context of Product Involvement
- Marsha L. Richins, Peter H. Bloch
- Psychology
- 1 September 1986
While product involvement has been identified as a significant variable in consumer behavior, the precise nature of such involvement is still not well understood. The study reported here utilizes a… Expand
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