Marko Sarstedt

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When applying multivariate analysis techniques in information systems and social science disciplines, such as management information systems (MIS) and marketing, the assumption that the empirical data originate from a single homogeneous population is often unrealistic. When applying a causal modeling approach, such as partial least squares (PLS) path(More)
Application developers are of growing importance to ensure that software platforms (e.g. Facebook, Android) gain or maintain a competitive edge. However, despite calls for research to investigate developers' perspective on platform-centric ecosystems, no research study has been dedicated to identifying the facets that constitute developers' perception of(More)
Rigdon's (2012) thoughtful article argues that PLS-SEM should free itself from CB-SEM. It should renounce all mechanisms, frameworks, and jargon associated with factor models entirely. In this comment, we shed further light on two subject areas on which Rigdon (2012) touches in his discussion of CB-SEM and PLS-SEM. Rigdon (2012) highlights ways to make(More)
Discriminant validity assessment has become a generally accepted prerequisite for analyzing relationships between latent variables. For variance-based structural equation modeling, such as partial least squares, the Fornell-Larcker criterion and the examination of cross-loadings are the dominant approaches for evaluating discriminant validity. By means of a(More)
a r t i c l e i n f o While the question of how community design influences user behavior in online communities has recently attracted considerable research, few studies have empirically evaluated the influencing factors of specific user behavior. Building on a conceptual framework of identity-based vs. bond-based attachment in online communities, this(More)
This design research builds on the idea to combine the strengths of traditional survey research with a more practice-oriented benchmarking approach. We present, an online survey platform that allows providing instant and respondent-specific feedback based on a scientifically grounded research model and a structural equation model-based(More)
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