Marko Sarstedt

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When applying multivariate analysis techniques in information systems and social science disciplines, such as management information systems (MIS) and marketing, the assumption that the empirical data originate from a single homogeneous population is often unrealistic. When applying a causal modeling approach, such as partial least squares (PLS) path(More)
Application developers are of growing importance to ensure that software platforms (e.g. Facebook, Android) gain or maintain a competitive edge. However, despite calls for research to investigate developers' perspective on platform-centric ecosystems, no research study has been dedicated to identifying the facets that constitute developers' perception of(More)
While the question how community design influences user behaviors in online communities has recently attracted considerable research, few studies empirically evaluate the influencing factors of specific user behaviors. Building on Ren et al.'s (2007) conceptual framework of identity-based vs. bond-based attachment in online communities, this study evaluates(More)
This design research builds on the idea to combine the strengths of traditional survey research with a more practice-oriented benchmarking approach. We present, an online survey platform that allows providing instant and respondent-specific feedback based on a scientifically grounded research model and a structural equation model-based(More)
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