Mark Speece

Learn More
The study investigates factors that effect E-commerce adoption rate by Small and Medium-sized Enterprises (SMEs) in Thailand. Based on Rogers' Innovation Diffusion theoretical framework, five perceived characteristics of innovation are considered as factors affect E-commerce adoption rate. Security and Confidentiality is additional variable investigated(More)
Purpose – The purpose of this paper is to consider the technology acceptance model (TAM) in the context of internet securities trading. It examines the antecedents of perceived usefulness and explores the role of trust and attitude of securities investors toward usage. The behavioural intention of investors to use the internet securities trading service is(More)
An understanding of corporate customer acceptance of Internet banking can assist banks to assess the real business value of Internet banking implementation. The four benefit factors are information quality, information accessibility, information sharing, and transaction benefit. The three major barriers are related to trust, legal support, and organization(More)
This study investigates the relationship of Absorptive Capacity (AC) and its elements to Technology Transfer Effectiveness (TTE) in the flexible packaging industry in Thailand. The relationship of each AC element to each dimension of TTE is assessed. Findings are that TTE is related to all AC elements, but not all to the same degree. While all AC elements(More)
Adoption of technology can aid salespeople by giving them quicker access to better information, particularly when interacting with customers. Although academic research has begun to examine sales force automation (SFA), the understanding from the customer viewpoint is still vague. This paper proposes a conceptual framework to examine the influence of SFA(More)