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- Publications
- Influence
The Normative Foundations of Trademark Law
- Mark Mckenna
- Political Science
- 30 December 2010
This paper challenges the conventional wisdom that trademark law traditionally sought to protect consumers and enhance marketplace efficiency. Contrary to widespread contemporary understanding, early… Expand
- 42
- 2
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The Right of Publicity and Autonomous Self-Definition
- Mark Mckenna
- Sociology
- 26 April 2005
Legal protection against unauthorized commercial uses of an individual's identity has grown significantly over the last fifty years as it has relentlessly pursued economic value. It was forced to… Expand
A Consumer Decision-Making Theory of Trademark Law
- Mark Mckenna
- Economics
- 19 January 2012
The consumer search costs theory has dominated discussion of trademark law for the last several decades. According to this theory, trademark law aims to increase consumer welfare by reducing the cost… Expand
- 10
- 2
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Is Pepsi Really a Substitute for Coke? Market Definition in Antitrust and IP
- Mark A. Lemley, Mark Mckenna
- Economics
- 10 April 2012
Antitrust law explicitly depends on market definition. Many issues in IP law also depend on market definition, though that definition is rarely explicit.Applying antitrust's traditional market… Expand
Imagination and History
- Mark Mckenna
- Art
- 1 March 2008
Lecture on the way in which history has been conscripted to serve the culture of patriotic display.
- 3
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Progress and Competition in Design
- Mark Mckenna, K. Strandburg
- Engineering
- 13 January 2014
This Article argues that applying patent-like doctrine to design makes sense only if a design patent system is premised on a patent-like conception of cumulative progress that permits patent… Expand
- 4
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